Business Description: Blue Magic, Inc., based in Conroe, Texas, is a world-class marketer and manufacturer of specialty aftermarket automotive and consumer products sold under the BlueMagic®, PURE CITRUS®, and CarGo® brand names.
Blue Magic is a wholly owned subsidiary of The RectorSeal Corporation, a portfolio company of Capital Southwest Corporation.
Challenge: After receiving multiple unsolicited offers to acquire the business, RectorSeal desired to run a limited sale process in order to “test the market” for a suitable acquirer.
Solution: Wilcox Swartzwelder created the marketing materials and ran a very targeted process to identify interested strategic acquirers and negotiate favorable terms.
Transaction Demonstrates: Ability for Wilcox Swartzwelder to successfully execute a complex divestiture. Blue Magic is another example of Wilcox Swartzwelders’ experience in working with industrial companies and private equity backed businesses.
Wilcox Swartzwelder & Co. is a energy investment bank in Fort Worth / Dallas, Texas.
See press release.